Gender Divide: Shopping

I wonder whether it is a slow day at MarketWatch. To say the results of a recent study may be surprising is stretching it. I think it is rather old news and I'm sure I've come across similar research before. It is a sweeping generalisation, of course. Bimbo herself shops like a man and hates it every single time a girlfriend wants to go on a shopping expedition/window shopping.

What was interesting though were the following:
1. Age made a difference in shopper loyalty. The younger the shopper, the more likely he or she was to pooh-pooh a store for poor service. The pickiest of all groups were men 18 years old to 35 years old.
2. The WOW! experience. "Emotions tend to resonate. People remember them and they're quite powerful experiences." So much so that they tell their friends, which is viral marketing at its best. Women and men both are four times more likely to relay a good-news experience than a bad one.
3. Women are the shopping queens, accounting for 83% of U.S. consumer spending. If that's true, women should be paid more for boosting the economy.